Says Varan: New psycho-physiological tools are helping us dig deeper and deeper into the psyche of the viewer.
ESPN goes Pavlovian with its in-depth viewer research
It's a term used by researchers to describe a highly efficient psycho-physiological state in which your nervous system, cardiovascular, hormonal and immune systems are working together efficiently and harmoniously.
Yoga and Christian alchemy in traditional practice contain a process of spiritual and psycho-physiological transformation that quite literally constitutes a trial by fire. Wordnik, Psycho-physiological (external link)

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